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Walk into a Tanishq showroom during the wedding season and you will see a family of six around one counter: the bride trying necklaces, her mother checking the hallmark, an uncle asking about making charges, and a sales associate calmly managing all of them while a colleague weighs a gold coin and the cashier prepares a large bill. Jewellery retail is one of the most trusted – and most demanding – customer-facing jobs in India, and Tanishq, the jewellery brand of Titan Company (a Tata group company), runs one of the largest networks of jewellery stores in the country.
This guide explains the main store jobs at a branded jewellery showroom like Tanishq in 2026, eligibility, approximate pay commonly advertised, the selection process, documents and how to protect yourself from fake job offers. Official brand and company information is on the Tanishq website and the Titan Company website.
About Tanishq and Titan
Tanishq is Titan Company’s jewellery brand, known for gold, diamond and wedding jewellery and for emphasising purity and transparency. Titan also owns watch, eyewear and other lifestyle brands, which means a career that starts in a jewellery store can later move across a large retail organisation. Showrooms are run either directly or through franchise partners, so the employer named on your offer letter may be Titan or a franchisee – check it carefully.
Store Roles at a Branded Jewellery Showroom
Sales Associate / Sales Executive
Welcomes customers, understands occasions and budgets, shows designs, explains purity, weight, making charges and offers, and closes the sale. The heart of the store.
Customer Relationship Executive
Handles schemes, loyalty programmes, appointments, follow-ups for weddings and festivals, and after-sales queries such as exchanges or repairs.
Cashier / Billing Executive
Prepares invoices, handles high-value payments (cards, UPI, bank transfers, cash within legal limits), follows KYC rules for large purchases and reconciles daily collections.
Inventory / Stock Executive
Counts and tracks every piece by weight and tag, manages transfers and audits, and keeps records exact – in jewellery, stock errors are expensive.
Gold Exchange / Karatmeter Operator
Tests old gold brought for exchange using purity-testing equipment and explains results to customers.
Security, Housekeeping and Front Desk
Security guards (often through agencies), housekeeping staff and front-desk executives who greet and direct customers.
Assistant Store Manager / Store Manager
Runs targets, staffing, security procedures, inventory control and customer escalations.
Eligibility
- Sales associate: 12th pass or graduate; good communication; presentable; freshers often trained.
- Cashier / billing: 12th pass or B.Com preferred; accuracy with numbers.
- Inventory: 12th pass or graduate with attention to detail; Excel basics help.
- Customer relationship: graduate with good spoken skills in the local language and English or Hindi.
- Helpers / housekeeping: 10th pass.
- Background verification: expected for most roles because of high-value stock.
Tanishq Store Salary Overview 2026 (Approximate)
Pay depends on city, showroom size, role and incentives; many jewellery stores pay incentives on sales. The ranges below are commonly advertised for comparable organised-retail roles and are approximate – confirm in writing.
| Role | Qualification | Approximate monthly pay (commonly advertised) |
|---|---|---|
| Helper / housekeeping | 10th pass | ₹17,000 – ₹22,000 |
| Sales associate | 12th pass / graduate | ₹19,000 – ₹27,000 + incentives |
| Front desk / customer relationship | 12th pass / graduate | ₹20,000 – ₹29,000 |
| Cashier / billing | 12th pass / B.Com | ₹24,000 – ₹30,000 |
| Karatmeter / technical support | Trained / ITI | ₹22,000 – ₹35,000 |
| Stock & packing support | 10th / 12th pass | ₹19,000 – ₹27,000 |
PF and ESI apply to eligible employees; check them on the EPFO and ESIC portals.
Jewellery Knowledge You Will Learn
- Purity: 22 karat and 18 karat gold, and what they mean for durability and price.
- Hallmarking: BIS hallmark and the unique HUID code on gold jewellery – details on the Bureau of Indian Standards website.
- Price build-up: gold rate × weight, making charges, stone charges and GST.
- Diamonds: basics of cut, colour, clarity and carat, and certification.
- Exchange and buy-back: how old gold is tested and valued.
- Regional preferences: wedding styles that differ from state to state.
A Typical Day
Before opening, the team counts and displays stock under security procedures and reviews the day’s gold rate and offers. Mornings may bring scheme customers and exchange enquiries; afternoons and evenings bring families shopping for weddings and festivals. Associates spend long periods with each family, showing pieces, weighing, explaining prices and building trust. Cashiers handle large invoices carefully, with KYC for high-value purchases. At closing, every piece is counted back into safes and reconciled – a non-negotiable routine in jewellery retail.
How to Apply
- Check careers information on the Titan Company website.
- Walk in to a showroom and ask the store manager about openings – franchise stores often hire locally.
- Search retail vacancies on the National Career Service portal.
- Use campus drives and reputable job portals.
Selection Process
Screening
Education, location, language and availability.
Store manager interview
Communication, grooming, honesty and customer handling; often a role-play.
HR / area round
Pay, incentives, shift timings and joining.
Background verification
Address, identity and previous employment checks are common in jewellery retail.
Training
Product, purity, pricing, security and service training.
Documents Required
- 10th / 12th mark sheets, degree certificate
- Aadhaar (mobile linked – UIDAI), PAN
- Address proof, bank details, photographs
- Previous employment and relieving letters; references if asked
Security and Integrity in Jewellery Retail
Because every piece is valuable, jewellery stores follow strict routines: counting at opening and closing, showing a limited number of pieces at a time, never leaving a tray unattended, CCTV monitoring, and dual checks on high-value items. New staff are trained on these from day one. Integrity is the single most important quality employers look for – a small lapse can end a career in the industry.
Which Role Suits You?
| Your strength | Best starting role |
|---|---|
| Warm, patient, good listener | Sales associate |
| Careful with numbers and money | Cashier / billing |
| Organised, detail-focused | Inventory / stock executive |
| Good at follow-ups and calls | Customer relationship executive |
| Technical, steady hands | Gold exchange / karatmeter operator |
Wedding and Festival Seasons
Jewellery demand in India peaks around weddings and festivals such as Akshaya Tritiya, Dhanteras and Diwali, as well as regional festivals and the wedding months that vary by state. During these weeks, stores are crowded from opening to closing, shifts may be longer and leave is usually restricted. The upside is that incentives and learning are highest in these periods. If you are joining shortly before a peak season, expect intense training and a fast start; ask how extra hours are compensated.
Interview Questions to Prepare
- “What is the difference between 22K and 18K gold?” – 22K has a higher gold content and is softer; 18K is more durable and common for diamond-studded pieces.
- “What is a hallmark?” – an official certification of purity; gold jewellery carries the BIS mark and a unique HUID code.
- “How would you handle a customer comparing prices with a local jeweller?” – explain purity assurance, transparent pricing, exchange policies and service, without criticising others.
- “What would you do if you noticed a piece missing at closing?” – stop, inform the manager immediately, follow the store’s security procedure; never delay reporting.
- “Can you work during festivals and weekends?” – these are peak days; answer honestly.
Grooming and Presentation
Jewellery showrooms are premium environments, and customers judge the brand by the people serving them. Expect a uniform, a neat hairstyle, minimal personal jewellery while on duty and polished shoes. Clear, polite speech and patience with older customers matter just as much as appearance.
Career Growth
A common path is sales associate → senior associate → section in-charge → assistant store manager → store manager. Strong performers can move to larger flagship stores or regional roles, and across Titan’s other retail brands. Short courses in retail and customer service on Skill India Digital support growth.
Benefits and Terms to Confirm
- Employer name – Titan or the franchise partner – and your designation.
- Fixed salary, incentive slabs and when incentives are paid.
- Shift timings, weekly off and festival-season rules.
- PF, ESI, insurance and any staff purchase benefits.
- Probation length, notice period and any security-related policies you must sign.
Explaining a Jewellery Bill: A Skill Customers Value
Customers often worry that jewellery bills are confusing. Associates who can break one down simply build trust quickly. A typical explanation covers the day’s gold rate for the purity chosen, the net gold weight of the piece, the making charge (sometimes shown as a percentage or per gram), any stone or diamond value, and GST. Showing the hallmark and HUID on the piece, and explaining the exchange or buy-back policy, completes the picture. Practise this with a sample bill during training – it is one of the most useful things you will learn.
Beware of Fake Tanishq Job Offers
Scammers misuse famous brands to collect “registration”, “uniform” or “security deposit” fees. Genuine employers do not charge candidates. Do not share OTPs or bank details, and report suspicious calls on Sanchar Saathi.
Frequently Asked Questions
Does Tanishq hire freshers?
Many showrooms train freshers for sales and support roles.
Do I need jewellery knowledge?
No. Product and purity training is provided.
Are there incentives?
Jewellery retail commonly pays sales incentives; confirm the structure in writing.
Who is my employer in a franchise store?
Often the franchise partner; check the offer letter.
Is any fee required?
No genuine employer charges a fee.
Your First Month in a Jewellery Showroom
Expect the first weeks to focus on training rather than selling: product collections and price bands, purity and hallmarking, the store’s security routine, billing rules and how to greet and seat customers. You will usually shadow a senior associate before handling customers alone. Use quiet hours to learn the names and weights of popular designs, and ask seniors how they handle price questions. By the end of the month, aim to manage a simple sale – a gold coin, a pair of earrings or a scheme enrolment – from greeting to billing on your own.
Working Hours
Showrooms usually open from late morning to evening, with staff shifts of around nine hours including breaks and a weekly off on a weekday. Festival weeks can be longer.
Final Thoughts
Jewellery retail rewards trust, patience and accuracy. If you enjoy helping families mark important moments and can handle responsibility, a branded showroom like Tanishq is a strong place to build a retail career.
Disclaimer
General information only. We are not a recruiter and are not affiliated with Tanishq or Titan Company. Vacancies, pay and processes change; confirm through official channels.